NEW YORK, July 9, 2014 /PRNewswire/ -- Publicis Groupe
Customer Engagement Agency Rosetta today announced it has hired
Nicholas Hahn as Managing Partner to
co-lead growth for Rosetta Consulting, a dedicated practice
specializing in uncovering and activating human insights and
intelligence to drive next-generation growth strategies. Rosetta
Consulting contributes to customer engagement assignments on behalf
of the agency's clients, while also functioning as an independent
business unit to provide growth strategy consulting services to its
own growing roster of blue-chip clients around the globe.
Hahn will report directly to Chief Executive Officer
Tom Adamski and partner with
Managing Partner Jay Lichtenstein to lead global growth and
expansion of Rosetta Consulting. He will be based in Rosetta's New
York Fifth Avenue office.
Hahn joins Rosetta from Vivaldi Partners, a global innovation
and growth strategy consulting firm, where he was a Senior Partner
and Managing Director. He has more than 29 years of experience
advising companies such as: Coca-Cola, Nestle, Campbell's Soup, Procter & Gamble,
American Express, Johnson & Johnson, Unilever, Del Monte, Wrigley, Quaker, Frito Lay, Con Agra, Absolut, Adidas, DirecTV,
Volkswagen, Georgia Pacific, Ruth's
Chris, Perdue, Home Depot, Sears, Kenmore, Whirlpool and multiple start up
brands.
"Nick has a proven track record of driving profitable growth and
exceptional client delivery for a wide range of global clients and
major industries, including consumer packaged goods, financial
services, automotive and hospitality," said Adamski. "His energy,
imagination, drive and intellect make him a great fit for our
agency and we're thrilled to add another industry veteran to our
rapidly growing leadership team."
"I believe Rosetta is an agency primed for explosive growth – it
uniquely combines a world-class, customer-centric strategic
consulting capability with the ability to comprehensively activate
and deliver on customer engagement, and then measure the impact,"
said Hahn. "This end-to-end, customer-centric approach to driving
and sustaining growth has direct applicability for brands across
industries."
Prior to his work at Vivaldi Partners, Hahn was a Global
Director at The Coca-Cola Company, where he was responsible for
strategic growth opportunity identification, new product
development and global brand portfolio management. He developed
Coke's highly successful global bottled water strategy, ran its
non-carbonated brands portfolio and was General Manager for Coke's
interest in its joint venture with Nestle on tea and coffee.
About Rosetta
Rosetta. Unlocking and Activating Human Behavior.
Rosetta is a Customer Engagement Agency for the Empowered
Age. We combine human insights, technology and next-generation
storytelling to craft meaningful connections that drive tangible
results.
www.rosetta.com | Twitter: @RosettaMktg | Facebook:
www.facebook.com/rosetta
Contact:
Shade Vaughn, Rosetta
(646) 290-8870
shade.vaughn@rosetta.com
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SOURCE Rosetta