Over 1.3 Million Viewers Tune In for Aurora, Telemundo’s Original Primetime Novela
November 02 2010 - 05:14PM
Business Wire
Telemundo, a leading producer of high-quality content for
Hispanics in the U.S. and audiences around the world, announced its
NTI results for the premiere of Aurora, the network’s newest
original primetime novela. According to Nielsen Media Research,
Aurora delivered an average of 1,360,000 total viewers (Persons 2+)
and 851,000 Adults 18-49 viewers on Monday, November 1, making it
the network’s strongest premiere in the 8pm time period in 4 years
for Adults 18-49.
Telemundo Premiered "Aurora," Its Newest
Original Production, on November 1 (Photo: Business Wire)
Aurora is also off to a strong start on the local front. The
novela ranked as Telemundo’s #1 primetime program in Los Angeles,
Houston, Dallas and Las Vegas and the network’s #2 primetime
program in New York, Miami and Chicago.
Telemundo also launched an innovative, multi-platform marketing
and communication social media strategy building up to the premiere
of Aurora.
For the first-time ever, Telemundo hosted a live online
pre-premiere viewing party, "Aurora en Vivo", directly from
Telemundo Studios, together with the cast of Aurora. Telemundo’s
Jorge Bernal, entertainment reporter for Al Rojo Vivo, hosted the
stream and took fans’ and viewers’ questions and comments for
the cast via Facebook, Twitter and Telemundo.com. Over 2,000
watched it live on www.Telemundo.com and via Telemundo’s Aurora
Facebook fan page. The Aurora Facebook page registered a 317%
increase in traffic the day of the premiere.
Telemundo also gave away an iPad, signed by the cast members,
loaded with the Aurora theme song and a video from the cast with a
special dedicated message to the winner, one lucky Twitter fan, via
a sweepstakes during the Aurora on-air premiere. Together with the
iPad sweepstakes and the live stream, Telemundo reached over
500,000 Twitter users.
The www.telemundo.com/aurora page was also visited by over
96,000 unique visitors during the premiere, and almost 10,000
mobile users (9,603) visited the Aurora mobile WAP site.
Source: NTI; NBC Omniture – SiteCatalyst November 2, 2010
About Telemundo:
Telemundo Communications Group, Inc. & Subsidiaries
(“Telemundo”), a division of NBC Universal, is a world-class media
company, leading the industry in the production and distribution of
high-quality Spanish-language content across its multiplatform
portfolio to U.S. Hispanics and audiences around the world.
Telemundo’s multiple platforms include Telemundo, a
Spanish-language television network featuring original productions,
theatrical motion pictures, news and first-class sports events,
reaching 94% of U.S. Hispanic viewers in 210 markets through its 14
owned-and-operated stations, 46 broadcast affiliates, and over
1,000 cable affiliates; mun2, is the lifestyle cable network for
today's culture connectors (C2s) – bicultural Latinos. As the
bilingual network that amplifies the Latinos experience, mun2 is
uniquely American and reaches over 35 million U.S. TV households
nationwide on digital and analog cable, satellite and free
television; Telemundo Digital Media, which leverages Telemundo’s
original content for distribution across digital and emerging
platforms including mobile devices and www.telemundo.com and
www.holamun2.com; and Telemundo International, the company’s
international distribution arm which has positioned Telemundo as
the second largest provider of Spanish-language content worldwide
by syndicating content to more than 100 countries in over 35
languages.
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